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The Strategy to
Bottom Line Value Chain
Alignment
Practice
The following is an excerpt from "From
Business Strategy to IT Action"

"Getting business and
IT aligned is a prerequisite for delivering IT value, and is on the critical
path for using IT to improve business performance. Alignment can be
measured, and consequently can be managed and improved.
While the
Prioritization practice allows management to assign resources to proposed IT
initiatives based on bottom-line impact and connection to strategic
intentions, the Alignment practice does the same for existing IT
applications and infrastructure. In most companies, IT resources dedicated
to existing activities far outweigh resources given for new initiatives.
These resources are rarely examined for continuing contribution to the
business. The Alignment practice looks at these activities and assesses the
cause and effect between existing IT activities and the company's strategic
intentions and operations.
One of the hardest things to do in any
business is stop doing things that are currently in place. Legacy systems
and imbedded infrastructure in particular take on a life of their own, with
little formal examination of their continued value. However, every dollar,
man-hour, and infrastructure resource that is spent on existing activities
is a resource not spent on new initiatives that may have a greater value to
the company. The Alignment practice provides a way to look at past resource
decisions in the light of present and future needs, and free up resources
from lower value existing activities to be used for higher value initiatives
supporting the existing strategic intentions.
When business managers
ask whether the company’s IT resources are being invested in the right
place, what they really want to understand is whether there is a difference
between where IT’s energies are being applied and the real business
problems. This happens when senior managers are distant from resources
decisions, such as when investment decisions are made by middle-level
supervisors rather than managers, when maintenance and support overwhelm new
development, and when IT leadership resists re-allocation to new business
areas, when business conditions change.
The Alignment practice
is divided into three parts. The first, called “Strategic Alignment,”
addresses the alignment of IT asset pools (applications, infrastructure,
services, and management) to the business strategic intentions. The second,
called “Internal IT Alignment”, addresses how well each of the four IT asset
pools are consistent with each other, and in particular how well services
and infrastructure supports the application asset pool. The third , called
Functional Alignment, addresses the service level, quality, functionality,
technology, and intensity of use, of each asset pool.
The Alignment practice
asks a fundamental question: do the existing IT activities promote or
inhibit the company's strategic intentions and operational requirements?
Each Alignment practice part addresses this question."
Excerpt from "From
Business Strategy to IT Action"
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